Hey and welcome back to the last post of our four part series of building an effective social media following.
If you’ve been with us throughout the journey we’ve talked about which channels to use, how to engage your audience and build your followers, what’s the purpose and strategy behind your work, and lastly this week we’ll close it off by chatting about what you should be posting on a daily basis to grow and retain your followers.
At myTab, our main focus is always the same for all our social media clients, building long-lasting relationships. At the end of the day social media is just that, a social network. It is not a place for you to spam your audience, it is not a place to push your product on people, it is a place for you to connect with your audience on a deeper level. Social Media is about finding and connecting with people who are interested in you, your business, and what you have to say.
Let’s get started with the first and number one rule of posting and it also happens to be our fourth myTab tip: You should be posting relevant, industry-specific knowledge that will better the lives of your fans, whether or not they buy from you.
Let’s look at some examples.
Say you own a Plumbing business and you are trying to build your following. The typical way of doing things, unfortunately, would be something like:
“SPRING SALE! Book XYZ Plumbing today and receive 15% off!”
Now tell me, is this something you want to see as your scroll through your newsfeed? Didn’t think so.
Instead show your audience that you have their best interest in mind and are willing to give out information without expecting anything in return, perhaps something like:
‘Have a nasty sink that doesn’t seem to drain? We find ABC solution works the best. We’ve tried numerous different products and this one seems to always get the job done!’
Now if I am a consumer and I see this post, I would appreciate that instead of trying to get my money, you are legitimately giving me a great homeowner tip that could save me lots of time and hassle. This is something I am interested in and would probably want to see more of. Furthermore I now trust your name and brand as I know that you the best interest of the consumer in mind.
Some would say ‘but if you give this information out for free then why would they hire me?’ Well the thing is, as we highlighted in the previous paragraph, consumers are more likely to hire you if they trust you. So sure they might not call you next time they have a clogged sink, but when they need a major repair, who do you think they’re going to call? That’s right, it’s you!
This approach works for every type of industry. If you own a woman’s clothing store why not take a picture of your outfit every morning and explain why you chose what you did. Help other woman pick their outfit every morning, whether or not they bought their clothes from you.
If you own a restaurant take professional photos of the food and explain the ingredients. Who doesn’t love a great food pic and everyone wants to know what’s in their food.
Now of course it is okay to do a little promotion here and there, but it shouldn’t be the focus of your content. People know that one of the reasons you are in business is to make money, you don’t have to tell them that. Provide a great service, and they’ll feel encouraged to give you their business. This is the best option when it comes to what to post.
Next you can also feel free to share other peoples content. Loads of people are posting videos, pictures, blogs and other articles on social media that are very pertaining to your industry. If you think a specific item would bring value to your followers and your community, then definitely give it a share.
An example of this would be if you’re a real estate agent and a credible source writes an article about the direction the market is heading. Your followers are probably following you because they are interested in you, but also the real estate market. So share the article, give credit, and then voice your own opinion. Your followers will love it!
From here we encourage you to get creative and have some fun, but again, as long as it’s providing value and not spamming. A few ideas general to any industry would be:
-Employee Case Study
With all this advice you should have plenty of ideas circling in your mind about what you can and should post. We hope this last month has been very valuable to you and will help you build an effective social media following.
On a parting note, remember to be patient, these things take time. It could take up to six months before you start seeing real ROI, but in the end, you’re building your brand and it is all worth it. If you have any questions please do not hesitate to reach out to us on Facebook, Instagram, or twitter.